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Official IPL website clocks five million page views in a day

NEW DELHI: The fact that DLF Indian Premier League connects strongly with the cricket fan - new and old, men and women, boys and girls, at workplace and at home - was underlined when www.iplt20.com, the official online destination of the tournament, clocked more than five million page view in one day during the double header in Centurion on Thursday.

More than 700,000 net users logged in to track Delhi Daredevils defeat Deccan Chargers and Chennai Super Kings beat Rajasthan Royals for the first time in four IPL games. The official site has had more than 31 million page views from the time the tournament was launched in Cape Town on April 18 and more than 7.2 million visitors.

"We have made a sincere attempt to address the needs of the wide variety of DLF IPL fans - from videos to audios, from exciting exclusive interviews with players, coaches and team owners to getting Sachin Tendulkar's elder brother Ajit Tendulkar to write exclusively for the site, from a rich collection of photographs to insightful statistics," said NetlinkBlue Chief Executive Architect Akash Arora.

Another interesting aspect is DLF IPL Fan Voice http://cs.iplt20.com/ipl-fanvoice.shtml, the networking section where more than 325,000 fans have registered themselves to enjoy a variety of features - from writing blogs to sharing points of view in discussion boards; from making new friends to sharing videos and photographs they love.

This section is a reiteration of the fact that DLF Indian Premier League holds a huge appeal to the fans and promises to go well beyond May 24 when the second edition of the tournament in South Africa is expected to draw to a close with the Grand Final.

The passionate fans have been joined by DLF IPL Chairman and Commissioner Lalit Modi who posts his blogs here. "I hope to use this platform to address concerns, talk of strategies and of our plans, goals, hopes, dreams and desires I have often thought it sad that I alone get access to all this information, insight, and even sheer fun - hence, I will use this blog as a medium through which I can share stories of these encounters and the insights and fun they bring," he writes.
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